Professional Website Redesign & Rebuild Services
I transform outdated, underperforming websites into conversion-focused digital experiences. Custom web design and custom website redesign for South African businesses ready to grow.
My Services
ReThink
Plan Smarter. Perform Better. Convert More.
Unlock your website’s potential with expert website strategy and discovery services. Optimise UX, performance, and conversions for measurable growth.
ReDesign
Professional Website Redesign Services.
Freelance UX UI web designer offering custom website redesign services in South Africa. Figma design, UX optimisation & custom builds.
ReBuild
Custom Websites Built for Speed, UX, and Conversions.
High-performance website rebuild services focused on speed, UX optimisation, and conversions. Custom builds designed to grow your business.
ReRank
Improve Rankings & Traffic. Website SEO Optimisation Services.
Boost your website’s SEO and rankings with expert website SEO optimisation services. Organic strategies, real traffic, measurable results.
MY CLIENTS OVER THE YEARS











MY EXPERIENCE
Where creativity meets
measurable results
I’m a website redesign specialist based on the Garden Route, South Africa, helping businesses across Cape Town, Port Elizabeth, and around the world transform outdated websites into high-performing digital assets. If your website looks dated, loads slowly, or isn’t generating enquiries, I’ll rebuild it from the ground up. My website redesign service combines strategic UX design, custom web design, and clean custom development to create a website that performs as well as it looks. With 22 years of experience, I deliver bespoke solutions—never templates—that are built to achieve real business results.
25 +
Years of experience
1000 +
Websites created
350 +
Happy Customers
Why me?
Specialist in Redesign
I don’t build sites for anyone who walks through the door. I specialise in website redesign and rebuilds for businesses that have an existing site that isn’t performing. That focus means I’m very good at diagnosing what’s wrong and fixing it properly.
UX-First Thinking
Every design decision I make is grounded in user experience. I combine UI and UX design from day one, ensuring the site doesn’t just look good but actually guides visitors toward the action you want them to take. UX optimisation isn’t an afterthought — it’s the foundation.
Figma Design Process
I design in Figma before a single line of code is written, giving you a clear, interactive view of exactly how your new site will look and feel before I build it. No surprises, no wasted development time, and no scope creep.
25 Years of Experience
I have been designing and building websites since 2004. That experience means smarter decisions, fewer surprises, and outcomes that stand the test of time.
South Africa Based, Globally Experienced
A web design specialist based on the Garden Route, working with clients across Cape Town, Port Elizabeth, and internationally. I understand the South African market and deliver international standards on every project.
PROCESS
How It Works
01
Diagnose
I audit your current site, identifying what’s holding it back, what your competitors are doing better, and what your customers actually need from the experience.
02
Redesign
I create a fully interactive Figma prototype of your new site, designed around your brand, your audience, and your conversion goals. You’ll see exactly what you’re getting before I build it.
03
Rebuild
I develop your new site using clean, fast, search-friendly code, translating your custom website design into a high-performance build that works flawlessly across every device.
04
Launch & Grow
I handle the launch, preserve your SEO, and support your growth beyond go-live. Your new site is the beginning, not the end.
WEBSITE REDESIGN FAQS
Everything You Need to Know
Before You Start
A professional website redesign goes beyond changing how your site looks. It starts with understanding why your current site isn’t performing — then rebuilds the structure, design, user experience, and content around what your customers actually need. The result is a site that converts better, loads faster, and represents your brand properly.
A redesign typically improves and updates an existing site — new design, better UX, improved content structure. A rebuild starts from scratch — new foundations, new code, new everything. I’ll recommend which approach is right for your situation after an audit.
Professional website redesign projects typically start from R35,000 and scale depending on size, complexity, and functionality requirements. Contact us for a detailed quote specific to your project.
Most redesign projects are completed within 6–10 weeks. A full rebuild typically takes 8–12 weeks. I give you a clear timeline during the discovery phase before any work begins.
Yes — I work with clients across the UK, Europe, and beyond. My design and development process is fully remote-friendly with clear communication at every stage.
Custom web design means your site is built entirely around your brand and your audience — not adapted from a template thousands of other businesses are using. The result is a site that looks distinctive, performs better, and represents your business exactly as it should.
Case studies
UX, Strategy &
Scalable Builds
Sound Money Solutions
Custom website build for Sound Money Solutions featuring a pixel-perfect design, improved performance, and scalable content management system.
Momenta Finance
Full website rebuild for Momenta Finance featuring custom functionality, API integrations, and a dynamic financial calculator for SMEs.
RSDS Architects Ireland
Website rebuild for RSDS Architects featuring a scalable, design-led platform for showcasing architectural projects with improved usability and performance.
BLOG
Insights & Thinking
about Website Redesign
Why Your Website Is Slow (And How It’s Costing You Customers)
Most business owners assume their website is “fine” because it loads eventually. But in reality, even a one- or two-second delay can be the difference…
How Much Does a Website Redesign Cost in South Africa in 2026?
If you’re considering a website redesign or rebuild in South Africa, the first question is usually the same: How much is this going to cost…
Framer vs WordPress vs Shopify: When to Use Each (From an Agency Perspective)
Most businesses don’t struggle with building websites — they struggle with choosing the right type of website in the first place. And that decision matters…
Is Your Website Costing You Business?
Most outdated websites lose enquiries every single day — silently, invisibly, consistently. Find out exactly what yours is costing you with a redesign audit from one of South Africa’s most experienced website design companies.







