IPSEN

Project Brief: Custom WordPress Theme for Pharmaceutical Companies

IPSEN a leading pharmaceutical company based out of the UK and Ireland, required a website that would serve as a comprehensive resource for their therapy areas and product information, catering to diverse user needs. The site needed to offer an intuitive way for visitors to select their relevant therapy area, ensuring they accessed the most appropriate and accurate information.

Our Approach

We created a fully custom WordPress theme tailored for pharmaceutical company that address IPSEN’s unique requirements. Key features of the project included:

Custom WordPress Theme Development:
We designed and developed a bespoke theme focused on delivering clear, user-friendly navigation, ensuring visitors could effortlessly access the therapy areas and product details most relevant to them.

Dynamic Content Structuring:
The site was built to present therapy areas and related product information in an organized, accessible format, making it easy for users to find what they need.

Personalised User Journey:
Visitors are guided through a seamless selection process to pinpoint the therapy area that aligns with their needs, ensuring tailored information is displayed.

API Integration:
External API integrations ensured that therapy and product data were always up-to-date, further enhancing the website’s reliability and relevance for healthcare professionals and patients.

Results

The new IPSEN website stands as a powerful digital tool, enhancing their engagement with healthcare professionals and patience across Ireland and the UK. The seamless API functionality and custom WP theme have transformed how IPSEN interacts with their audience, setting a benchmark for pharmaceutical companies embracing digital transformation.

Skill-set:

Frontend Web Development
Custom WordPress Theme Development
Responsive WordPress Web Design
WordPress API & Third Party Integrations

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