Safari Frank required a dynamic, visually engaging website to showcase their tailor-made safari offerings across Africa. The goal was to create a fully customised WordPress theme that allowed easy content management while delivering an excellent user experience. The project involved advanced theme development, integration of custom functionality, multilingual website development, and performance optimisation to ensure a fast, responsive website. As a custom WordPress developer, we focused on delivering a solution that combined flexibility, scalability, and seamless design.
Custom WordPress Theme Development: Designed and built a bespoke WordPress theme tailored to Safari Frank’s unique requirements. The custom WP theme includes dedicated sections for safari packages, destinations, and blog posts, ensuring that content is well-structured and easy to navigate.
WordPress Theme Customisation: Used Advanced Custom Fields (ACF) to enable the Safari Frank team to manage content independently. The fields were customised for different content types, offering an intuitive backend experience without compromising the design.
Currency Conversion Plugin: Developed a custom WordPress plugin that fetches real-time exchange rate data from an external API and saves it to a custom database table. This ensures that pricing displayed on the site is always accurate, catering to users from various regions.
Multilingual Website Development: Implemented WPML to offer content in multiple languages, including English, German, and French. This functionality was critical for enhancing accessibility and reaching Safari Frank’s international clientele.
Responsive Web Design: Ensured that the custom WordPress theme was fully responsive, providing a seamless experience across all devices.
Performance Optimisation: Employed techniques such as image compression, code minification, and caching to optimise performance and reduce loading times.
Advanced Custom Fields for Flexible Content Management
By integrating Advanced Custom Fields, we enabled Safari Frank’s team to update the site content effortlessly. The ACF integration was key to achieving a high degree of customisation. It allows the site to adapt to future content needs without requiring ongoing developer involvement.
Custom Exchange Rate Plugin
Our custom plugin development involved fetching live exchange rate data from a reliable external API. The plugin runs at scheduled intervals and stores the data in a custom database table. This ensures that the displayed safari package prices remain up-to-date for users from different regions, enhancing user trust and improving conversion rates.
Multilingual Support for Global Reach
Since Safari Frank serves an international audience, integrating multilingual functionality was critical. Using WPML, we ensured that all core content could be translated into multiple languages, providing users with an easy way to switch between languages. This multilingual website development approach improved user experience and accessibility, supporting Safari Frank’s global growth strategy.
Responsive Design with Performance Optimisation
We built the custom WordPress theme with a mobile-first approach, ensuring it adapts beautifully across all devices, from desktops to smartphones. Performance optimisation was a core focus, with measures like code minification, caching, and image optimisation reducing load times and improving overall site speed. These efforts not only improved user experience but also contributed to better SEO performance.
As a custom WordPress developer with expertise in theme development WordPress, we created a robust solution for Safari Frank, combining a bespoke design with powerful backend functionality. From building a custom WordPress theme and implementing advanced WordPress theme customisation to developing a custom plugin for real-time exchange rates and ensuring multilingual website development, this project demonstrates our ability to handle complex web development needs.
By focusing on responsive web design, performance optimisation, and future-proofing the website through advanced custom fields, we provided Safari Frank with a scalable and easily manageable platform. Whether you’re looking to create a WordPress theme, build a WordPress theme, or require expert theme custom WordPress solutions, our agency delivers tailored results that enhance your digital presence and business growth.
Skill-set:
Frontend Web Development
Custom WordPress Theme Development
Responsive WordPress Web Design
If you’re curious about how we work, or you just want to say hello, don’t hesitate to get in touch with the Viewport team.
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