Regardless of the nature of a particular business, it will require a web presence.

It does not have to be a company such as Amazon, an almost completely online business, it could be a company such as Pizza Hut or KFC taking orders for their fast food products for home delivery. Companies may also use their website to showcase their services such as ExpoCart the exhibition supplier company whose site provides information on the exhibition products and services they have available for sale and for rent.

Go Online For Success

As a business in the 21st century, it is no longer a question of having an online presence for your business. The question is, “do you have a larger online presence for your business?” Regardless of the type of business, it MUST have exposure on the internet as potential customers will take their first steps in making a purchase by using an online search engine to find the products and services they require.

Of course, not every business requires a huge website with e-commerce shopping carts and online payment facilities. Many bricks-and-mortar businesses will have a website that provides potential customers with basic information regarding what is for sale, where and at what times. Perhaps it could be considered as an online billboard. Interaction can be as simple as a basic contact form or include text, audio or video ‘chat’ options for ‘real-time’ conversations between customer and vendor.

Website, Social Media Or Both?

While every business should take advantage of the world-wide exposure afforded by having a website, this is not the only option for providing a business with an online presence. Social media, in its various forms, allows a business to present its goods and services on platforms such as Facebook or announce special deals or offers to a potentially huge audience via Twitter. A combination of a website alongside social media such as Facebook and Twitter can generate a wide range of interest for any business. All of these options are available for a very small financial outlay. However, providing regular updates to the company’s social media accounts will require time and effort.

Take Your Business To The World

Almost every person on the planet has access to one or more communication devices such as a Smartphone, tablet, notebook or desktop computer. People of all ages have either grown up with or learned to be comfortable using electronic devices when searching for news, information and shopping options. The use of email has revolutionized the way businesses and individuals can exchange information, images, and documents.

Where a business involves organizing events or presentations, then a YouTube video from a previous occasion can easily be embedded in a website page or added to Facebook. If a picture saves a thousand words then a video highlighting a company’s service is advertising gold. And all for a very low cost.


Businesses always look for a good level of return on investment, or ROI, when spending company money. Advertising can be a very expensive part of running a business so ROI is a major factor in deciding how best to advertise the company’s products or services. A printed brochure, newspaper or magazine advert will have a very limited viewership and time frame.

After the initial set-up costs for a website, it can be updated and old information removed very easily. A website also allows video presentations or further information to be downloaded by potential customers.  It should be remembered that the internet is also called the “worldwide web.” A website, once loaded on to an internet server, will be visible around the world. Effectively, a website has the potential to put a company brochure in the hands of every internet-connected person in the world.

How To Get Online

It is very clear that any business, from a one-man- band operating in a local area to a multi-national, worldwide corporation needs an online presence. There are many companies and individuals who can build a website for a very reasonable price. However, organizations such as WordPress and Joomla provide an opportunity for an individual to construct their own website in a very short time. Google My Business also offers a gateway to the internet for small businesses.

Vital For Success

It is no longer a question of if a business can afford to have an internet presence, it is now a question of can a business afford not to have a website and internet presence. The 21st Century has led to a ‘digital’ world, those companies who do not embrace this fact will not prosper or possibly fail even to survive.

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